Are Airlines On The Right Track?

In recent years there has been an influx of airlines who arrive become involved in facial expression star. The most cock-a-hoop of these wee been Virgin, Kingfisher and Air Asia. In a period cuss by economic hardship and unemployment, are the airlines wasting their notes as some critics turn out suggested or is it a clear-sighted move aimed at generating additional custom? The negative outdoor stage On the 17th February 2009, Virgin Atlantic denote that it was aspect to show 600 redundancies. This was decided upon in response to a exacerbate in the company profits which was sparked by consumers struggling financially on the back of the credit crunch. Virgin Atlantic foreland executive director Steve Ridgway commented: No airline is immune from the turning point and we continue to retread our business to ensure were in the better(p) position for the bimestrial term. Just over one month later on the eve of a new facial expression One season, Sir Rich ard Branson announced that Virgin would sponsor the Brawn GP team passim 2009 in a multi- million tucker out deal. The 600 employees whose jobs were on the line were justifiedly outraged. Twelve months later, Virgins F1 sponsorship programme had expanded exponentially as they now possess a significant punt in a debutant Formula One team which Ferrari electric chair Luca Di Montezemolo claimed had little witness of success.

In contrast, the Toyota car company pulled the plug away on support for its own team at the suppress of 2008 claiming that it was no longer viable to plough money into the lark vi rtually at a time when job cuts were being m! ake. It sure enough wont have escaped the attention of the 600 employees who were do redundant by Virgin that the F1 sponsorship budget could easily have secured their jobs for another twelve months. The positive viewpoint Formula One has a global television viewing audience of nigh 600 million people, a figure which is only beaten by the piece Cup and the Olympics which only occur every four years. It is estimated that reddened Bull spent $240 million...If you want to get a abundant essay, order it on our website: OrderCustomPaper.com

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